so your audience can't resist falling in love.
"Make Image Colours Accurate"
For What It’s Worth. Literally.
Skill, effort, and experience are all valuable ingredients of your art. Those ingredients add to the value of the artwork. The problem is, they’re intangible and can easily be hidden when the art isn’t presented well.
Truly effective presentation takes away any distraction so the viewer can see and appreciate those ingredients.
Cause your audience to swoon by doing simple tasks, like cleaning up your artwork. Take away anything that makes your art look and feel less than it is. The perceived value increases when you do these simple tasks.
Presentation has the power to change a person’s reaction from “meh” to “oh, that’s cool! Is it available?”
I break everything down, so it's short and sweet. Even if you HATE computers, I make it fun yet effective so that you can turn your frown into a smile as you see the resulting sales, awards, and respect. And if you do run into difficulties along the way, I'm here to ease the way to success!
As a customer, have you ever ordered something online and when it arrived it was not what you expected? Doesn’t it kill the enjoyment of what you bought? Next? Deciding whether to return or keep it.
If you return it, you’ll likely never go back to that vendor again.
If you keep it, and you’re like me, you sure aren’t excited about it!
You might even complain to your friends and
The legal problem can happen when a gallery or customer decides to sue you for misrepresentation.
So yes, accuracy is extremely important. Make sure you clean up your art, including making it colour accurate, before sharing it with your audience. With AI being a stronger influence on the art market now more than ever, it’s imperative that your audience gets what they see. Be in control of your art’s digital copies.
Unsuccessful application results. By sharing low-quality art, you could miss out on the opportunities you apply to.
Your reputation could flatline. As we all know, on social media, especially, people will share their outrage. So, a misstep can mean your reputation, future sales, and general business success will suffer.
Returns. Not only do you have to give money back, but there’s also a chance the artwork will be damaged or lost during its trip back.
Legal action. Yes, sharing inaccurate images of your art can lead to you being sued for misrepresentation.
~ Kind Words ~
"Sonia was there when I desperately needed help with my images. I had a big deadline coming up, and the requirements had changed from the previous year. Sonia pulled me out of my panic, and I was accepted into the Juried Show! With Sonia’s help, I can now do the photo formatting on my own and know that my images will be spot on!"
Cara Lawson
"This is very exciting! The quality of information is exacting and easy to follow."
Kim O.
"You should be an inspirational speaker. The tutorial is very good, Sonia; I learned quite a bit from your videos."
Douglas Smith
"Thanks so much, Sonia! I have never understood what all those numbers meant when I came across them when applying to art shows and had to rely on other people! Now I know what I don’t know!!! Thanks so much for a great workshop!"
Francine McGlynn
I put together a quick 5-video training series that walks you through, step-by-step, the SUPER EASY and QUICK way to...
Make Your Art's Images Match the Original
I use Adobe Photoshop, but the same idea applies to other apps that have the tools; Levels and Selective Color.
I'm also giving subscribers access to a series of foundational articles to help those not born with a tech gene...
Understand Digital Images
I'm featuring these topics on YouTube as well as here. As I make the video content, I'll share it here so it's easy to follow along.
And finally, my personal favourite because I find it super handy...
Quick Reference Guide
I've put together a pixels-to-inch and pixel-to-centimeter calculators, I added common print sizes for canvases, frames, and marketing materials, image sizes for social media... I use it myself and hope you find it as useful as I do.
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Theory and practical training that enlightens and empowers fine artists to present their art so well their audience can’t resist.
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